Promotion Listerine® 21-day Challenge
Johnson & Johnson | Veo Marketing
Online promotion for Listerine with winning moments and direct prizes for Spain and Portugal.
The name of the promo itself, Listerine® 21-day Challenge, is the best way to describe what it meant for the team. Listerine® contacted us via one of the major publicity agencies that we had been working with to request a very innovative development which its developing team in Europe had not been able to accomplish… all that in record time, given that the pre-campaign was underway, as well as the launch of the challenge in Spain and Portugal.
The campaign was a huge success!