2016 Back back to school Promotion


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Online promotion for Calipage with winning moments and direct prizes.

Our friends at Exclama agency managed to convince Ad-veo to get back on track with Calipage, through different online promotions and events, and that is where we stepped in to help them.

«Back to School with Calipage» is the first one of a presumably long trajectory of successful campaigns dedicated to capture clients for school and office material. It started with high stakes, offering more than 3500 prizes in different categories of the users who participated in the promo, from shopping discounts to tablets and laptops. Such motivation, together with the publicity campaign, brought about great participation numbers, making the client more than satisfied and eager to run more promotions like that.

Complex prize mechanism

Instant prizes

Customer loyalty

Participation Manager

Reports and statistics

Landing Page

To join the competition it was necessary to enter your data and a unique code that was in the coupons obtained when making a previous purchase at any Calipage establishment.

Having such a large number of prizes and participations, it was necessary to develop for the occasion a totally personalized data manager to control the status of the participations and the winners and generate reports to keep the client up to date.